The story of Riverfields begins in 1997, when Amarillo native David Rittenberry realized his dream of opening a sporting goods store that would cater to fly fishermen and hunters. Rittenberry saw a need for a store that could bring back the atmosphere of an old-time general store – the conversations, the knowledge, the laid-back feel of a place that cares more about relationships than a quick sale.

Riverfields has become a one-stop shop for all things fishing and hunting in the Panhandle – and the prefered place to go for fishermen and hunters in the know. Centrally located in the Wolflin Square shopping center, Riverfields has earned its reputation as a one-of-a-kind sporting goods headquarters for Amarillo and the Panhandle.

David, gunsmith Del Sutton, and the entire staff of Riverfields invites you to stop by for a visit, the next time you have hunting or fishing on your mind. You'll be glad you did.